The head of the agency behind Nike’s Kaepernick ad on finding allies and letting in fear
When I first met Colleen DeCourcy, the chief creative officer of US advertising agency Wieden+Kennedy, and co-president of the firm alongside Tom Blessington, she had just returned from a 10-day solo hike in California. DeCourcy is no stranger to surmounting terror. The agency had recently made headlines with a Nike commercial featuring Colin Kaepernick, the American footballer who has become an NFL pariah since making the decision, in 2016, to kneel during the national anthem in protest at social injustice.
