Ford might mine profits selling its data on you — of which it has a lot

The Detroit Free Press recently published a lengthy look at the waters Ford now navigates, from uneven success domestically to outright pain almost everywhere else. The automaker's plan to rescue itself has loosely been called the "fitness redesign," and one of the plan's components could be mining and selling customer data. If, akin to Facebook, Ford could harness advertiser access to consumers based on a detailed knowledge of users of Ford's expanding mobility platforms, the carmaker might find huge profits.