Holoride makes its in-car VR available to the public for the first time

Audi spin-off Holoride is launching to the general public for the first time, through a collaboration with Ford and Universal Pictures . TechCrunch took it for a spin at CES this year, and found that the technology's ability to match a car's movements to a virtual immersive environment made for a surprisingly impressive experience. The company has previously shown off underwater adventures, as well as a Marvel Avengers-themed story, but the one it's launching for the public is a "Bride of Frankenstein" ride that will be on offer for free between October 14 and November 9 at Universal CityWalk in Hollywood.