Those she/her/hers at the end of email messages are more than a passing trend

At the end of May, TIAA, the financial services and investing giant, rolled out new gender-identity awareness guidelines for its client-facing consultants. The guidance included: “Never assume someone’s gender identity” and “Be aware that a person’s pronouns can change over time. More remarkably, it stated: “Create the space for gender inclusion by asking for a client’s preferred name and pronouns and/or by sharing yours (‘Hello, my name is Jane and my pronouns are she/her.