Edmunds report shows Ford and Chevy are losing market share by ditching small cars

A new report from Edmunds suggests, perhaps unsurprisingly, that not all customers are willing to make the trade up and that as a result, both Ford and Chevrolet are conceding market share to competitors. Without direct replacements, the report finds, the number of owners of those cars staying with the brands has fallen to record low levels in 2019 — 33% for Ford and 45% for Chevy, down from 40% and 57% in 2016. Both brands will likely see further erosions, the researchers say, since Ford is sunsetting the Fiesta and Fusion, its lone remaining non-Mustang passenger cars, while Chevy ended production of the Cruze at its Lordstown, Ohio, plant in March.