Why two music-streaming giants have entered India in less than a month

Why two music-streaming giants have entered India in less than a month

International music-streaming platforms have turned up the volume in India. Less than three weeks after Stockholm-based Spotify launched its app in India, Google-owned YouTube Music entered the country on March 12, with premium plans starting at Rs99 ($1.44). The new entrants will now compete with Apple and Amazon Music, besides homegrown rivals Gaana, JioSaavn, and Hungama.