Game on for toy retailers this season

Caitlin Mullen
Game on for toy retailers this season

Retailers are angling to become this holiday season’s top toy destination by expanding their exclusive toy selections and focusing on prices and consumer experience. After Toys "R" Us filed for bankruptcy in 2017 and closed all stores in 2018, last holiday season presented opportunity for other retailers, who scrambled to capture consumers’ toy dollars. Target, Walmart, Amazon, Kohl’s, Michaels, Party City, Barnes & Noble are among those that grew their toy selections.