IKEA or no IKEA, India’s Urban Ladder has been climbing steadily

IKEA or no IKEA, India’s Urban Ladder has been climbing steadily

This is the first in a series of Q&As tracing the journeys of startups that have become household names in India. What we have is very small-scale, not well established, not ready to ship products, and those products are not designed sharply, their consistency is weak, and so on.