Snapchat releases political ad spending data ahead of 2020 election

Amrita Khalid
Contributing Writer
Snapchat releases political ad spending data ahead of 2020 election

Snapchat joins other social media giants in ramping up transparency efforts ahead of the 2020 US presidential election. The company has released a library of all the political and issue-based ad campaigns it has displayed on its app. The downloadable spreadsheets -- for both 2018 and 2019 -- includes detailed information on who paid for the ads and the demographic they aimed to target.