Volkswagen’s clean, fresh logo

Gary S. Vasilash
Volkswagen’s clean, fresh logo

At the Frankfurt Motor Show last week Volkswagen officially showed the world that it, as a brand, is now a different company than it was just a few years ago, that it is, in the company’s words, pursing a “future that is electric, fully connected and has a neutral carbon balance.” Which is a lot of weight for a car, the ID.3, as well as a platform, the MEB, to carry. According to Volkswagen, it is now the “New Volkswagen,” and it has the logo to prove it. The “Old Volkswagen,” of course, is the company that had diesel fuel — or perhaps that would be better put as “diesel exhaust” — sullying the brand.