Under Armour’s Kevin Plank shows how a founder’s role can change as a company grows

Kevin Plank has been Under Armour’s chief executive since founding the company in 1996. Frisk, the company said in a press release, will report to Plank, who will become executive chairman. Frisk will handle the day-to-day tasks of a CEO, while Plank gets back to working more directly on Under Armour’s product and marketing as its new “brand chief.” It’s an unexpected move, but it has precedent, and reflects how a founder’s role can change as their company grows.