Spotify is test driving a car hardware thing called ‘Car Thing’

As the streaming service looks to diversify, the company’s already had some loose partnerships with hardware companies like Mighty. The voice-controlled product will be offered up to “a small group of invited Spotify Premium users” in the U.S. who will be getting a comped subscription in return. It’s a voice-controlled product that plugs into the car’s cigarette lighter — and it’s apparently just the beginning of this kind of public beta user testing.