Mr. Peanut goes hip-hop and hoops crazy with new basketball sneaker

Lewis Lazare
Mr. Peanut goes hip-hop and hoops crazy with new basketball sneaker

Mr. Peanut, that iconic spokesman for Planters Peanuts, is getting more hip by the moment. After making his Super Bowl debut last February in a television spot with baseball star Alex Rodriguez, Mr. Peanut this week moved to ditch his familiar but rather old-school spats for something a little more hip-hop in the shoe department — a limited edition high-top sneaker from sneaker designers and artists Jeff Cole and Seth Fowler and Philadelphia-based sneaker manufacturer Rich Franklin.