Embrace raises $4.5M for its mobile application performance management platform

Embrace, an LA-based startup that offers a mobile-first application performance management platform, today announced that it has raised a $4.5 million funding round led by Pritzker Group Venture Capital. New investors Greycroft, Miramar Ventures and Vy Captial also participated in this round, as did previous investors Eniac Ventures, The Chernin Group, Techstars Ventures, Tikhon Bernstam of Parse and others. Current Embrace customers include the likes of Home Depot, Headspace, OkCupid, Boxed, Thrive Market and TuneIn.