Following a report about misleading ads placed by anti-abortion groups, Google Ads updates its policies

Starting next month, Google will enforce new policies for ads related to abortion in the United States, United Kingdom and Ireland. Google will now require advertisers that want to run ads with abortion-related keywords to apply for certification as an organization that does, or does not, provide abortions. The announcement of the new policies comes less than two weeks after The Guardian reported that Google had provided $150,000 in free advertising through its grant program for nonprofits to the Obria Group, an anti-abortion group that runs crisis pregnancy centers, or organizations that provide services like pregnancy tests, ultrasounds and counseling, but ultimately seek to deter people from getting abortions.