Influencers are changing the face of commerce for good

Influencers are changing the face of commerce for good

Michael Jordan’s Nike sponsorship deal may not immediately come to mind as one of the most dramatic moments of his career. For one, Jordan’s vision—and the iconic Air Jordan sneaker—came perilously close to never seeing the light of day. Back in 1984, 21-year-old Jordan was a top college star, an Olympic gold medalist, and the third overall draft pick in the NBA.