Online ads and games would benefit from more rewards, according to UCLA survey

Online ads and games would benefit from more rewards, according to UCLA survey

A new study from Versus Systems and the MEMES (Management of Enterprise in Media, Entertainment & Sports) Center at UCLA's Anderson School of Management examines how gaming and advertising are evolving, and how one influences the other. Of those respondents, 50 percent said they've played a video game (on any platform) in the past week, while 41 percent said they've played a game in the past 24 hours.