United Airlines inks deal to help customers cope with jet lag

Lewis Lazare
United Airlines inks deal to help customers cope with jet lag

United Airlines on Wednesday inked a new partnership with Timeshifter, which has developed an app that helps people cope with jet lag. The app outlines the best times to see and avoid light, as well as sleep and drink caffeinated beverages in order to quickly adjust to a new time zone when traveling. "Timeshifter takes all the guesswork out of avoiding jet lag and instead uses science and algorithms to design a customized, step-by-step trip across (multiple) time zones," United Vice President of Loyalty and President of MileagePlus Luc Bondar said.