AR startup Blippar in danger of becoming a blip as shareholders fight over future funding

AR startup Blippar in danger of becoming a blip as shareholders fight over future funding

Blippar, the U.K.-based AR startup that raised more than $130 million, may be nearing the end of the road. The company has been burning through cash in a bid to pivot in search of a profitable AR business model, and now shareholders are in dispute over whether to throw Blippar any more money to aid that effort, according to a statement the company provided to TechCrunch. The company has been on the brink for a while now, but things have taken a hard turn in the past few months on the back of yet another pivot.