Google's Ivan Poupyrev shows off Jacquard, which connects his Levi's jacket to the cloud

Ivan Poupyrev, the technical projects lead at Google’s Advanced Technology and Projects division, just gave a TED talk that was simultaneously a presentation and a demo of new technology. Poupyrev was showing off Jacquard, a device that allowed him to use the sleeve of his jacket as a controller for his presentation slides. Google has talked about this work before, and there's even a $350 Levi's jacket available for purchase.