Accenture will acquire digital ad company Adaptly

Accenture will acquire digital ad company Adaptly

Accenture announced today that it's reached an agreement to acquire Adaptly. While Adaptly has mostly stayed out of the headlines for the past few years, the company now has nearly 150 employees and works with advertisers like Chico's, Mazda, Prudential and Sprint. Once the deal closes, it will become part of Accenture's digital marketing arm, Accenture Interactive Operations.