Millennials Stare Into the Void, and Gillette Stares Back

On Monday, the men’s shaving brand Gillette released a new commercial and social-responsibility initiative, and the internet had some feedback. It features fictionalized scenes and clips from the news or viral videos. The campaign itself isn’t new—a related ad featuring the disabled NFL player Shaquem Griffin has been on the air for much of football season—but the debut of this new chapter sparked outrage among many conservatives online, who characterized the criticisms of masculine socialization as another round in what they see as a prolonged cultural attack on American men.