Pininfarina revealed updated Battista, gave private preview of Pura Vision design concept at Monterey

Jonathon Ramsey
Pininfarina revealed updated Battista, gave private preview of Pura Vision design concept at Monterey

Pininfarina Automobili looks to be following a similar scheme it used to successful effect last year with the Battista launch. In 2018, the car company held private VIP viewings of the Battista electric hypercar, gathered reservations, then revealed the final product at this year's Geneva Motor Show. At the 2019 Pininfarina VIP events, the company brought a tweaked version of the Battista, shown above, but also showed off the new Pura Vision, an "inspirational view of the aesthetics of a future pure-electric Luxury Utility Vehicle from the Italian marque." Pura is the name of the design language that Italian-based Pininfarina SpA, the 89-year-old design firm, applies to products created for one-year-old Germany-based car company with the similar name of Pininfarina Automobili.