Deepika Padukone needs to have a chat with her public relations team

Deepika Padukone needs to have a chat with her public relations team

Minor detail: the tweet also had a video that ran for 43 seconds where she mentions that the sale proceeds would go towards supporting those struggling with mental illness through her Live Love Laugh Foundation. Now, anyone with reasonable experience in any kind of professional communications, like journalism, corporate communication, video scripting, etc would know how to evaluate the material in hand, prioritise the information based on what may be most critical for the audience to know and most importantly, how to frame it. Launch of an online store called The Deepika Padukone Closet.