Realme is taking on Xiaomi in India by aping Xiaomi’s India strategy

Realme is taking on Xiaomi in India by aping Xiaomi’s India strategy

Realme, which began as an Oppo sub-brand in May 2018, was promptly spun off into a standalone entity. Between June and August 2019, the Shenzhen-based firm posted a phenomenal 600% year-over-year growth in India. In the quarter ended September 2019, the number of its buyers in the subcontinent grew by a whopping 400% from a year ago, recent data from International Data Corporation (IDC) show.