BuzzFeed's new MoodFeed recommends content based on how you're feeling

BuzzFeed is offering readers a new approach to finding content that fits the way they're feeling right now. If, on the other hand, you go with "nostalgic," you'll get lots of headlines about pop culture history. Talia Halperin, BuzzFeed's vice president of brand management, described this as an experiment in "getting our audience engaged and excited in a non-traditional way." The team apparently created these recommendations by first identifying the main mood options, then "reverse-engineering" which articles would be a good fit.