Combining StitchFix and Instagram, FlipFit ushers in the next phase of social retail

Combining StitchFix and Instagram, FlipFit ushers in the next phase of social retail

Nooruldeen Agha has been thinking about what's next for fashion retail for years. "If it was 1994 and we knew what technology is today and we want to reinvent this [shopping] experience… one thought was how we bought our whole life and how we go to the mall," says Agha. Shopping is, for most people, a social activity.