'The Force' is with them: This St. Louis company could be getting a boost from Baby Yoda

Erik Siemers
'The Force' is with them: This St. Louis company could be getting a boost from Baby Yoda

St. Louis-based Build-A-Bear Workshop Inc. (NYSE: BBW) on Tuesday said it expects its year-end revenue to come in higher than previously expected. Business Insider was at the ICR Conference in Orlando where Build-A-Bear CEO Sharon Price John disclosed the Yoda news. "I'm excited to share we will be one of the first companies to provide the digital and internet phenomenon who is trending higher than all the presidential candidates combined," Price John said at the conference, according to Business Insider.