Facebook rolls out new video tools, plus Instagram and IGTV scheduling feature

Facebook rolls out new video tools, plus Instagram and IGTV scheduling feature

Facebook on Monday announced a number of updates aimed at video creators and publishers, during a session at the International Broadcasting Convention (IBC) taking place in Amsterdam. The updates involve changes to live video broadcasting, Facebook's Watch Party and Creator Studio, and they include enhancements to tools, expanded feature sets and improved analytics, among other things. The highlights include better ways to prep for and simulcast live broadcasts, ways to take better advantage of Watch Party events, new metrics to track video performance and a much-anticipated option to schedule Instagram/IGTV content for up to six months in advance.