Bringing tech efficiencies to the agribusiness market, Silo harvests $3 million

Jonathan Shieber
Bringing tech efficiencies to the agribusiness market, Silo harvests $3 million

Roughly $165 billion worth of wholesale produce is bought and sold every year in the U.S. And while that number is expected to go up to $1 trillion by 2025, the business of agribusiness remains unaffected by technology advancements that have reshaped almost every other industry. Silo's chief executive, Ashton Braun, spent years working in commodities marketplaces as a coffee trader in Singapore and moved to California after business school. As part of the founding team at Kite with Adam Smith, Braun worked on getting Kite's software to automate computer programming off the ground, but he'd never let go of creating a tool that could help farmers and buyers better communicate and respond to demand signals, Braun says.