Snapchat goes after retailers and DTC brands with new Dynamic Ads

Sarah Perez
Snapchat goes after retailers and DTC brands with new Dynamic Ads

Snap today is announcing a new kind of advertising product, Dynamic Ads, that will help it to better attract ad dollars from retail, e-commerce and other direct-to-consumer brands -- a group that today thrives on Instagram. With Dynamic Ads, advertisers can now automatically create ads in real time based on extensive product catalogs that may contain hundreds of thousands of products. Instead, they just sync their product catalog and allow Snap's system to build the ad in real time.