Why Amazon is the perfect platform for Lady Gaga’s new cosmetics line

Why Amazon is the perfect platform for Lady Gaga’s new cosmetics line

The collection—a variety of colorful glosses, liners, and powders priced between $26-$49—is the first major prestige beauty brand to be released exclusively on the e-commerce platform. It was a partnership that came as something of a surprise for an industry whose leaders—namely Sephora (which sells Rihanna’s Fenty Beauty) and Ulta (which sells Kylie Jenner’s Kylie Cosmetics)—might have seemed like the more predictable fit.