Cartier, Bulgari and other luxury brands are flocking to WeChat

Cartier, Bulgari and other luxury brands are flocking to WeChat

Not long ago, people in China would need to visit a posh, stylish mall for luxury shopping. In China, Louis Vuitton, Cartier, Bulgari and other luxury brands are now connecting and selling to millions of customers through WeChat . Many know WeChat as China's largest messaging app, and perhaps how it has over time morphed into an all-in-one ecosystem that lets one chat, run errands, hire services, and shop for an infinite list of things.