Reputation.com nabs $30M more to help enterprises manage their profiles online

Reputation.com, which works with big enterprises in areas like automotive and healthcare to help improve their visibility online and provide more accurate reports to the businesses about how their brands are perceived by customers and others, has raised $30 million in equity financing, money that CEO Joe Fuca said the company will use to continue to expand its tech platform to source more feedback and to future-proof it for further global expansion. The funding -- led by Ascension Ventures, with participation also from new backers Akkadian Ventures, Industry Ventures and River City Ventures and returning investors Kleiner Perkins, August Capital, Bessemer Venture Partners, Heritage Group and Icon Ventures -- is the second round Reputation.com has raised since its pivot away from services aimed at individuals.