One OTT platform is simply not enough for video-hungry Indians

Ananya Bhattacharya
One OTT platform is simply not enough for video-hungry Indians

Indians are so hungry for online video content that they’re lapping up everything available. Over half the OTT users in India have registered with two or more on-demand platforms, according to market research firm Unomer, which conducted in-app surveys with over six million smartphone users between May 01 and May 25 this year.