The Apple TV app arrives on Roku, ahead of Apple TV+ streaming service launch

The Apple TV app arrives on Roku, ahead of Apple TV+ streaming service launch

Ahead of the arrival of Apple TV+, the brand-new Apple TV app is launching on Roku devices, starting today. The app currently allows Apple customers to access their iTunes video library and subscribe to Apple TV channels directly from Roku devices. The new app will authenticate users with their Apple ID, so they can access their purchased content, get personalized recommendations, subscribe to paid channels (e.g.