Amazon brand value soars above $400 billion, as TikTok joins ranks of Kantar and WPP’s top 100 brands for the first time

Lina Saigol
Amazon brand value soars above $400 billion, as TikTok joins ranks of Kantar and WPP’s top 100 brands for the first time

The total brand value of the Top 100 global brands has reached nearly $5 trillion, showing the growing power and influence of technology.