Ford's main rivals aren't worried about the born-again Bronco

Ronan Glon
Ford's main rivals aren't worried about the born-again Bronco

The much-anticipated next-generation Ford Bronco is scheduled to break cover in the spring of 2020. Expected to arrive as a rugged, body-on-frame SUV, it will take Ford into a segment of the new car market that's in the midst of an unexpected renaissance, and it could become hugely popular if priced right.