The American cosmetics brand is calling its latest campaign "MACnificent Me" and casting it using the power of the web.
MAC's cool new project will allow fans of the brand to become one of six new faces of the Fall 2015 Color Collection. The MACnificent Me competition is running from now until December 5 and open to MAC aficionados in the US, Canada, the UK, France, Italy, Germany, Spain, Australia, Japan, Korea, Thailand, Malaysia and Mexico.
To enter you'll need to submit a photo and your own mantra showing off your "Style, Heart, and Soul," along with a 100-word essay. Once the winners have been selected, they'll be shot in New York City for the campaign in mid-February next year, with the images revealed in October 2015.
Similar initiatives have recently been tried out by Diesel (where Nicola Formichetti hit Tumblr and Instagram to find his models) and DKNY (where Cara Delevingne used Instagram to cast the campaign stars for her capsule collection with the American brand).