Major Brands Around the World Share #StopAsianHate in Solidarity

Ryan General
·3 min read

A number of international brands have joined the call to end anti-Asian hate and expressed their solidarity with Asian Americans following a series of violent attacks against the community in the last couple of months. Some of these companies have taken to social media, posting with the hashtag #StopAsianHate, which comes with the message condemning the national wave of anti-Asian discrimination. Fashion and apparel brands Tommy Hilfiger, Nike and Converse have put out independent statements on the issue. “To our Asian community, we respect you, we are with you,” a video posted by Nike noted. “Nike condemns racism.”

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Meanwhile, Converse put out a tweet that said: “Hate towards one of us is hate towards all of us. We stand in solidarity with our Asian community and teammates. #StopAsianHate.”

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“We are shocked and saddened by the growing violence against the Asian population in the US,” wrote a post on Tommy Hilfiger’s Instagram. “We stand with the Asian community, and will continue to use our platform to support ending discrimination and racism in all its forms.”

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Media companies have also put out statements condemning anti-Asian hate, including ESPN, HBO, Complex and Westbrook. "We stand in solidarity with the Asian American and Pacific Islander community against the rise in xenophobic rhetoric, racist acts, and anti-Asian hate crimes," a post on Complex's Instagram read.

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"ESPN stands with the Asian community and rejects racism, xenophobia, violence and intolerance," shared ESPN. "We are united in working toward a more inclusive future."

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According to HBO, their stories "wouldn’t exist without diverse voices and perspectives. We stand with the AAPI community in condemning the recent rise in anti-Asian hate crimes, as well as all racists acts.

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Westbrook, Will and Jada Smith's production company, also released a statement condemning Asian hate and added statistics related to the growing violence against Asians in the U.S.

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Popular liqueur brand Hennessy also expressed their support to the Asian American community by making a donation to #HateIsAVirus, an organization dedicated to the fight anti-Asian hate. "We stand in solidarity with the Asian community against hate. We look with optimism and hope towards a future without abhorrent hate crimes and racism. Until then, we’ll continue to stand up for what matters," it wrote on Instagram. "To show our support, we are making a donation to @HateIsAVirus_, an organization dedicated to the fight against racism. #StopAsianHate #StopAAPIHate #HateIsAVirus." NextShark has been reporting on numerous COVID-related cases of prejudice and bigotry against the Asian American community in recent months, ranging from public insults to violent attacks that have resulted in injury and death.

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Making a public stand against discrimination is a step in the right direction in solving anti-Asian hate as it helps spread awareness and amplify the voices of the victims.

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Feature Image via Nike

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