LANCASTER COUNTY, Pa. (WHTM) – One Midstate public transportation agency is ahead of the others in terms of getting bus riders to go cashless.
In Lancaster County, 92% of riders are paying electronically when they board a Red Rose transit bus.
But elsewhere, fewer than 25% of rabbittransit riders use apps or touchless cards. In Lancaster County, good technology and good communication have helped.
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Greg Downing, executive director for Red Rose Transit said, “We stopped selling those passes, those magnetic passes and we gave everybody brand new cards. we showed them how to do it. We had how-to’s. We had all those things staff really went out to market and promote what we were doing.”
Rich Farr, executive director for rabbittransit said, “If we don’t have to count cash, then I don’t have staff counting cash. If we don’t have to monitor that – there’s just, fare boxes have collection issues and so moving to a more modern technology is what we want to do. Lebanon Transit is partnering with us.”
The idea is for the same touchless phone app or card to eventually work on Red Rose, rabbittransit, and Lebanon Transit.
On the other hand, folks in Lancaster are learning from folks in places like York and Chambersburg in another “Transit tech” area.