The gradual changes to your appearance that come with age should always be embraced. They can also mean that your makeup and skin care routines require some shifting.
According to veteran makeup artist and makeup department head Lindsay Garrison, what worked for you in your 20s and 30s might not be serving you in the same way during your 40s and 50s.
″[You should] learn new techniques and don’t be afraid to try new products. Our faces are changing, and so should the products we use on them,” Garrison said.
Whether you’re feeling insecure about the appearance of a new wrinkle or volume loss in your cheeks, Natalie Setareh , a cosmetics instructor with a belief that makeup can be for everyone, said that makeup can also be a tool to help you feel more confident.
“I’m near 40 and I’m already using makeup to give me a more youthful appearance. It’s natural to want to do this,” she said.
Setareh said makeup is often just a play on light, and her techniques involve bringing focus to your favorite features using highlighting, while helping to downplay anything that makes you feel self-conscious.
Keep reading to learn just how Satareh, Garrison and other makeup artists achieve this, along with a description of their favorite products and tricks of the trade for achieving a youthful glow.
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An active enzyme exfoliator For Bobbi Brown Cosmetics artist-in-residence Carola Gonzalez, exfoliating the skin regularly (about three times a week) is very important."When it comes to makeup application, mature skin needs to be polished to remove dead skin, dry patches, and increase skin cell turnover," she said, adding that exfoliated skin will also make foundation look smoother and more even.She uses this active exfoliator which uses potent fruit enzymes to gently slough off dead skin cells along with nutrient-dense plant oils and honey to help restore moisture and clear congestion.
You can buy the active enzyme exfoliator from Credo for $70.
Credo A glowy medium coverage foundation "As skin matures, it starts to lose luster and luminosity. Skin starts to become more dehydrated, dull, and wrinkles become more pronounced," Gonzalez said. Because of this, she and nearly all of the other makeup artists we spoke to said that it was best to choose a foundation that's hydrating, lightweight and has a non-matte finish.Jeanette Aguirre , a Los Angeles-based lead makeup artist for Glamsquad , said that she loves this luminous silk foundation by Giorgio Armani on mature skin because it won't settle into fine lines and wrinkles. The hydrating formula claims to blur imperfections and offer a glowy finish.Other similar formula foundations recommended by our makeup artists include Future Skin Gel Foundation by Chantecaille , Koh Gen Do Maifanshi Moisture foundation and Dior Forever Skin Glow .
You can buy the glowy medium coverage foundation from Sephora or Nordstrom for $45-$69.
Sephora An SPF-infused color correcting cream "I can't stress enough how important it is to wear sunscreen daily to avoid premature skin aging," Aguirre said, something repeated by many of the others as well.For a more natural, everyday makeup look, Aguirre reaches for this color correcting cream from Supergoop that contains mineral SPF50 for protection against UVA and UVB rays. She said she likes the customizable and buildable coverage offered by most CC creams as well as the skin-perfecting, natural finish that it leaves behind.CC Screen is also infused with some skin care ingredients, like apple extract to help brighten the complexion and red seaweed extract which can help protect skin against free radical damage.
You can buy the SPF-infused color correcting cream from Sephora, Nordstrom , or Supergoop for $44.
Sephora A lightweight setting powder Los Angeles-based makeup artist Susan Zeytuntsyan said that setting powder has a tendency to settle into and accentuate fine lines, so it's important to only spot powder using a small brush , and only in areas you really need it, such as the T-zone. "Use a very finely milled loose powder," Zeytuntsyan said. "I love the Hourglass one because it has reflective particles that help maintain that glow while still setting your makeup."
You can buy the lightweight setting powder from Sephora for $24-$49 or Ulta for $49.
Sephora A rich, multi-tasking moisturizer According to Zeytuntsyan, hydrating the skin is one of the most important steps in the makeup prep process. This is because makeup applied on top of dry skin can make products look patchy or settle into fine lines."For mature skin, use a really rich and emollient moisturizer as a base for your foundation," she said. "I love Embryolisse Lait Creme Concentre."This iconic French face cream actually functions as both a moisturizer and a makeup primer and contains a blend of calming aloe, soy proteins, skin-softening shea and beeswax.
You can buy the rich, multi-tasking moisturizer from Amazon for around $15, Revolve for $16, or Anthropologie for $16.
Amazon A conditioning cheek palette Both Zeytuntsyan and Garrison said to opt for a cream blush rather than a powder formula because it gives you a natural flush with a more radiant finish. Garrison said that placing your blush a bit higher on your cheekbones can give you an "instant facelift.""Applying blush on the apples of the cheeks gives the illusion of a rounder face and can make you look more youthful," Zeytuntsyan added. She considers the Kosas cream blush and highlighter palettes to be a beautiful option thanks to their ultra-blendable and conditioning formula that's fortified with skin-benefitting oils and botanicals. They are also available in three different shades."Another trick to make your eyes look brighter is to take [the] highlighter and apply it using your finger on your brow bone, center of your eyelid and the inner corner of your eyes," Zeytuntsyan said. "This is a quick and easy way to brighten and add a pop to your eyes without the need for a ton of eye makeup. "
You can buy the conditioning cheek palette from Nordstrom or Revolve for $34.
Credo A natural airbrush bronzer Brett Freedman, a Los Angeles-based celebrity makeup artist, said that as we age, we lose the color in our skin. Adding a lift of tawny or bronze to your usual routine makes skin look warmer, more glowy and all-around healthier.He suggested using Charlotte Tilbury's Airbrush Flawless bronzer. Its pressed powder formula is made using micro-fine perfecting powders for a silky feeling on the skin as well as hyaluronic acid to hydrate.
You can buy the natural airbrush bronzer from Sephora or Nordstrom for $58.
Sephora A highly rated lash curler According to Freedman, nothing opens eyes up more than curling the lashes."Once lashes are in the curler, squeeze and hold for a quick count of 10," he said, cautioning against "pumping" lashes with the curler, which he said "won’t really ‘set’ a curl. It won’t last."This highly rated stainless steel lash curler promises to never pinch the delicate skin around the eye and uses elongated silicone pads that won't break lashes.
You can buy the highly rated lash curler from Amazon for around $6.
Amazon A brown eye pencil with a slight shimmer "One tip I always give women who want to freshen their makeup as they get older is to switch from black eyeliner to brown. Let the black from the mascara be the deepest shade," Freedman said.He loves Mac Cosmetics' Eye Kohl eyeliner pencil in the shade Teddy, because it's the perfect deep brown with the right amount of shimmer to catch light and add depth. For even more definition that won't drag eyes down, Freedman also suggested using a slightly lighter brown, like Mac Cosmetics' Powersurge , on the bottom lash line.
You can buy the brown eye pencil with a slight shimmer from Nordstrom, Ulta , or Mac Cosmetics for $22.
Nordstrom A brightening under-eye cream Garrison said that it's important to prep your under-eye area with moisture. One of her favorite eye creams is the iS Clinical Youth Eye Complex, which is packed with peptides and potent antioxidants to help support collagen production, protect the skin and reduce the appearance of fine lines.
You can buy the brightening under-eye cream from Amazon or Dermstore for $110.
Amazon An 8-pack of cooling eye gels When it comes to addressing under-eye puffiness and eye bags prior to makeup application, Garrison also likes to use these cooling eye gel patches that claim to deliver potent actives to help de-puff, brighten and smooth the under-eye.
You can buy the 8-pack of cooling eye gels from Ulta or Amazon for $34, or Dermstore for $33.
Ulta A "glow from within" complexion booster Garrison's absolute favorite product for achieving that "lit from within glow" is Charlotte Tilbury's cult-favorite Hollywood Flawless Filter, a unique product that hydrates, illuminates and blurs imperfections."You can mix it in with your foundation for an all over dewy finish or just apply it to the high points of your face, like the tops of your cheekbones, for added radiance," Garrison said.
You can buy the complexion booster from Sephora for $19-$49.
Sephora A smoothing lipstick primer "As we age we develop fine lines around our lips and if you’re not using a lip primer, your lipstick is more likely to bleed," Garrison said. Her solution? To always line lips prior to lipstick application and prep using this lip primer that can smooth lips and prevent lipstick from feathering.
You can buy the smoothing lipstick primer from Nordstrom for $22 or Mac Cosmetics for around $17.
Nordstrom A creamy lip liner Setareh said the melanin in our lips can fade with age, making them look smaller than they really are, or smaller than they once were. Using a lip liner to slightly over-line the top lip and just the center of the bottom lip can help create a more full look and draw attention to the center of the face. She also said she avoids drying lipsticks or matte lip paints, and that lip liners by NYX are what she typically grabs for most. Available in a large variety of shades, these lip pencils are creamy and long-wearing.
You can buy the creamy lip liner from Amazon or Ulta for around $5.
Amazon A neutral matte eyeshadow palette Setareh commonly brightens the eyes of her mature clients, which she achieves using matte shadows from a Viseart eye palette. This professional makeup brand is known for producing richly pigmented eyeshadows that are easy to blend. "I use a matte or satin highlighter in the corner of the eyes and move it upwards under the brown bone. This is better than trying to use concealer under the eyes, which creases tremendously," she said. For an extra wow effect, Setareh also applies a flesh-toned or white liner to the waterline, which can help the eye appear more open and bright.
You can buy the neutral matte eyeshadow palette from Revolve for $80.
Revolve A creamy and radiant concealer Garrison and Setareh both shared love for Nars' Radiant Creamy concealer, an industry favorite formula that contains light-diffusing mineral powder to blur the appearance of fine lines and wrinkles and brighten the under-eye. It's available in 28 shades.
You can buy the creamy and radiant concealer from Sephora or Nordstrom for $15-$32, or Ulta for $32.
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