Manga artist over the moon after McDonald’s features ‘Hataraku Maou-sama!’ in promo video
[Source]
Japanese manga illustrator Oniku was left in shock after McDonald’s U.S. featured the anime series “Hataraku Maou-sama!” (“The Devil is a Part-Timer”) in a recent promotional video.
Key details: Released on Aug. 14, the one-minute video features cameos of McDonald’s and references to the popular fast-food franchise in many movies and TV series, including “The Office,” “Friends,” “Loki” and “The Fifth Element.”
At the six-second mark, a short clip taken from “Hataraku Maou-sama!” can be seen. It features the devil disguised as Sadao Maou, who works at a fictional version of McDonald’s in the manga and anime series called MgRonald’s.
i made a movie pic.twitter.com/XFQ08WUc0n
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— McDonald's (@McDonalds) August 14, 2023
Their reaction: Oniku took to X, formerly known as Twitter, on Thursday to express their excitement, writing in part that when McDonald's contacted them about the collaboration, they were "so surprised that I read the email three times,” according to SoraNews24.
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Oniku also noted that the recent promotional video, in which their work appears alongside clips from big titles they have been watching since childhood, was “like a wonderful dream.”
About the series: Written by Satoshi Wagahara and illustrated by Oniku (written as “029”), "Hataraku Maou-sama!" was initially released as a light novel series with 30 volumes from 2011 to 2020. Since then, it has seen a manga adaptation, a spin-off manga series and a 13-episode anime series, among others.
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