This Is How Many Followers 'Drag Race' Season 15 Queens Gained on IG
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These 'Drag Race' season 15 queens conquered social media!
RuPaul’s Drag Race is, by all accounts, the largest mainstream platform for drag performers to showcase their talents, make a name for themselves, and grow their presence on social media. Every single season, various contestants go from being “local queens” to become global stars.
Even though Drag Race doesn’t necessarily work for everybody – with some people even going on to retire from their drag careers after the show – this franchise has created international superstars like Trixie Mattel, Bianca Del Rio, Shangela, Jinkx Monsoon, Bob the Drag Queen, and Katya, to name a few. With season 15, a brand-new batch of drag stars has been added to the RuPaul’s Drag Race queendom. While certain contestants struggled to grow their platforms over the course of the season, many queens have grown their Instagram following in a very significant way.
With season 15 officially coming to an end, it’s time to analyze which queens grew the most in terms of Instagram following. For reference, the initial numbers for this list were collected on December 13, 2022, right before the Meet The Queens of season 15 announcement was released to the public. The final Instagram statistics used for this analysis were collected on Saturday, April 15, 2023, one day after the grand finale of Drag Race season 15.
All episodes of RuPaul’s Drag Race season 15 are now streaming on MTV.
16. Robin Fierce
𝙍𝙤𝙗𝙞𝙣 𝙁𝙞𝙚𝙧𝙘𝙚 on Instagram: "Category is #puffer! This is one of my FAVORITE looks. Thank you @jforpay for creating this look and @doubledwigs for this #dojacat inspired hair! Big shoutout to @ctsciencecenter for allowing me to use your #butterfly space for this shoot with @ericrichardmagnussen! And we love @nataliathefierce for a little BTS"
Robin Fierce started this season with 10,200 followers and ended with 60,000 – a growth of 488% on Instagram.
15. Amethyst
Despite going home early in the competition, Amethyst still grew to 84,600 followers after starting out season 15 with 8,500 followers. This equals to a growth of 895%.
14. Jax
JAX on Instagram: "THE KNIGHT. To the women who inspire me, the fighters, the athletes, the ones on the frontlines, the video game vixens, the ones who aren’t always told they are beautiful. I wanted to dedicate this to you, I have always and will always be a fighter, evolving, leveling up, growing from each and every moment in my life. This may be the end of the season, but this is just the beginning of my journey <3 Thank you so much to @rupaulsdragrace & @worldofwonder . Whoever wins tonight i’ll gladly be your knight in denim armor. Denim knight created by @theballgownboy . Hair by @hair_by_koji_ichikawa . Photography/post-production @tannerabelofficial . Lighting tech @nicholasjneedham ."
Jax started her Drag Race journey with 13,100 followers. By the end of the season, she grew to 91,400 followers. Overall, this was an Instagram growth of 598%.
13. Princess Poppy
Princess Poppy on Instagram: "I’ve got a feeling I’m a deadly tumor Hair by @sprinklesontopwigs Dress by @theballgownboy Photograph by @dominicsaavedra"
Following her appearance on Drag Race, Princess Poppy has reportedly quit drag. Nonetheless, she had a 568% growth on Instagram – going from 14,100 followers to 94,200.
12. Loosey LaDuca
Loosey LaDuca on Instagram: "Oh Loosey! You’ve got some SLAYING to dooooooo 💖💙 Photo: @haleyvaracallophotography Hair: @hatzbycarlos Look: @mondoguerra Perfume: @pinksugar_real"
Loosey LaDuca currently has 111,000 followers. Having started out season 15 with only 7,600 Instagram fans, LaDuca experienced a whopping growth of 1,361% on the social network.
11. Aura Mayari
Aura Mayari 🌙 on Instagram: "My rip her to shreds look is inspired by Filipino tribes and symbolizes my life I had in the Philippines. Filipinos are the most happy people in the world, despite not having much. The shreds on this look symbolizes my family’s struggles with poverty and the bright color is our happiness and content with our life. We were happy even with nothing. 👗 @hausofcurio 💇♀️ @gorak_eldar 📸 @ericrichardmagnussen"
Aura Mayari went from 14,900 to 112,000 followers on Instagram. This represents a 652% growth on Instagram, which is very impressive.
10. Irene Dubois
Irene (The Alien) Dubois on Instagram: "🦋 Dress @vee.monique & @redaggio Hair @hair_by_koji_ichikawa Photo @ericrichardmagnussen"
Despite being the first-eliminated queen of season 15, Irene Dubois grew her Instagram presence by 521% while the show was airing. Overall, she went from 18,200 followers to 113,000.
9. Salina EsTitties
Salina EsTitties on Instagram: "🥊 Look @bcallabcalla Hair @th0taissance Styled @mandohbstylin Photos @yuqstudios x @bohennearreaux #latepost #gloves #drag"
Going from 34,800 to 134,000 followers on Instagram, Salina EsTitties grew 285% over the course of Drag Race season 15.
8. Malaysia Babydoll Foxx
Malaysia Babydoll Foxx 👑🦊 on Instagram: "Just another beautiful gown! 🧡 This was not my final runway but just staying active. Show me some love 🦊. Gown by @malayah_devora Hair @wigsbygolgi Photographer and edit @adamouahmane"
Malaysia Babydoll Foxx, the newly-crowned Miss Congeniality of season 15, had 66,200 followers prior to the Meet The Queens of season 15 announcement. By the end of her Drag Race journey, Foxx grew 107% to a current total of 137,000 Instagram followers.
7. Luxx Noir London
♡ LUXX NOIR LONDON ♡ on Instagram: "Cocoa want the cream in abundance! Million dollar baby, you can get it if you want it…WHAT! ⭐️💕 • • 📸- @joeys.camera"
As one of the finalists, Luxx Noir London had some of the most screentime on season 15. She went from having 37,900 followers before the show to now boasting 187,000 followers on Instagram. This amounted to a growth of 393%.
6. Mistress Isabelle Brooks
💕 Mistress Isabelle Brooks 💕 on Instagram: "💖 IM A WINNER BABY! 💖 🧥: @rubenisazadesigner 📸: @closeyoureyesphoto #rupaulsdragrace #rpdr #dragrace"
The second-biggest Instagram growth within the season 15 cast came from Mistress Isabelle Brooks, who went from 7,800 followers on Instagram to 193,000. This represents a 2,374% growth on the social network.
5. Marcia Marcia Marcia
Marcia Marcia Marcia on Instagram: "I had the most incredible shoot with @ericrichardmagnussen in Boston a couple weeks back! @madstrap dressed our set with the tastiest treats, and let me drink out of the teeniest wine glass ever.💗💚"
Marcia Marcia Marcia grew 876% on Instagram while Drag Race season 15 aired on MTV. The queen grew from 25,100 to a current following of 245,000.
4. Sasha Colby
Sasha Colby on Instagram: "✨G.O.D.D.E.S.S✨ Thank you all for your love and support. I’m still pinching myself. I genuinely am grateful and blessed… This experience was my love letter to drag. Thank you to my friends and chosen family for helping me achieve my dream. Look by @imngo Makeup by @isabelnycmakeup Photo by @marco_ovando"
The winner of Drag Race season 15 had 55,000 followers prior to the show. One day after her crowning, Sasha Colby reached 398,000 followers, having grown 624% during that time period.
3. Anetra
ANETRA✨ on Instagram: "What’s all Buzz, buzz? #rupaulsdragrace #rupaulsdragraceseason15"
Anetra had the biggest Instagram growth in the entire season 15 cast. The Las Vegas queen went from 8,400 followers to a whopping 511,000 – which amounts to a growth of 5,983%.
2. Sugar
SUGAR on Instagram: "Sugar McGuire has arrived✨ had to stop in at the reunion before living my Italian pop star fantasy! hair by me design by me sketch by @callmespice photography by me & @callmespice custom sugar & spice dolls by @theycallmeobsessed look by @howiebofficial"
Sugar already arrived on Drag Race with 284,000 followers on Instagram. However, she grew 97% to a current total of 560,000 followers as the season ended.
1. Spice
Like Sugar, Spice also had a large following prior to Drag Race. And yet, Spice went from 288,000 followers to 598,000 – a growth of 108%.
