Marc Jacobs Beauty have taken inspiration from royalty for their new beauty launch, naming its new lipstick after the Duke and Duchess of Cambridge's 9-month-old daughter Princess Charlotte, reports WWD.
The new "Charlotte" lipstick, which has been "inspired by the deepest saturated pink tones of an English rose," is part of the Le Marc lip crème collection.
The new shade will be exclusive in the UK to the luxury store Harrods, priced at £24 ($34). The Knightsbridge store commented on the news saying it was the biggest color cosmetics launch in its history.
Princess Charlotte will celebrate her first birthday on May 2.