Massive advertisements touting West Palm Beach as 'Wall Street South' hit busy New York streets
Massive digital billboards of Palm Beach County beaches, azure waters and a burgeoning skyline graced the busy streets of New York City this week touting the area as “Wall Street South.”
Palm Beach County, and specifically West Palm Beach, have adopted the nickname of the financial capital of the south after a surge in business relocations since the pandemic.
New Class A office towers going up in downtown West Palm Beach, or already completed, such as 360 Rosemary, have lured about 100 firms since 2019 to the county, according to the Business Development Board, which sponsored the billboards.
The BDB has long sought to position the county as a financial hub, such as for hedge funds and investment houses, and that effort has accelerated since the pandemic.
The board notes that the area boasts a residence count of 57 billionaires and 70,000 millionaires.
“Palm Beach County's urban centers, including Palm Beach Gardens, Boca Raton, and West Palm Beach, are witnessing construction of offices, including the 270,000-square-foot One Flagler,” the board said in a news release. “Currently 75%-leased, One Flagler tenants include GTCR, Diameter Capital Partners, and Siris Capital.”
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Kelly Smallridge, President and CEO of Palm Beach County's Business Development Board, said this week’s marketing push follows an April visit to Hudson Yards where county education leaders met with executives about what local schools can offer.
Kimberly Miller is a veteran journalist for The Palm Beach Post, part of the USA Today Network of Florida. She covers real estate and how growth affects South Florida's environment. If you have news tips, please send them to kmiller@pbpost.com. Help support our local journalism, subscribe today.
This article originally appeared on Palm Beach Post: Palm Beach County advertises 'Wall Street South' on massive billboards
