Matching your face mask to your outfit is becoming this summer's hottest trend

Anya Meyerowitz
·3 min read
Matching your face mask to your outfit is becoming this summer's hottest trend. (Getty Images)
Matching your face mask to your outfit is becoming this summer's hottest trend. (Getty Images)

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It’s already compulsory to wear a face mask or face covering while on public transport, but the latest government guidelines state that as of July 24 we will also be required to wear them when in shops as well.

Face masks have come a long way since we first starting buying them back in February.

They’ve evolved from the blue, mesh versions we’re used to seeing medical professionals in, with all sorts of high street and designer brands and celebrities creating their own versions.

Even Disney got in on the action with their own versions.

Cut to today and it’s becoming increasingly popular to match your face covering to your outfit, making a style statement out of the health accessory.

Celebrities and influencers are leading the charge on this one, with actor Busy Phillips sporting a double-gingham ensemble:

Lizzo showing us how to do swimwear safety in style:

Cindy Crawford going loud and proud with her matching face mask and blouse:

British businesswoman Isabel Spearman even launched #MatchYourMask on the Daily Dress Edit in collaboration with Intensive Care Society, a charity that provides support to the frontline ICU staff across the country.

Plenty of brands are now cashing in on the matchy-matchy look.

The Duchess of Cambridge-approved label, The Vampire’s Wife, has repurposed excess fabrics into a collection of printed face masks.

Similarly, dress designer Justine Tabak is now offering identical mask prints.

We’re dubbing it ‘safety chic’ and we’re here for it.

We’ve even gathered together 5 safety chic outfits for you to shop now.

5 matching face mask and outfit styles

Look One

Buy it: Silk Face Mask - Cobalt Leopard Pansy Print | £25 from Cefinn

Buy it: Daria Silk Pussy-Bow Midi Dress - Cobalt Leopard Pansy | £390 from Cefinn

Look Two

Buy it: Jana Silk Face Mask | £35 from The Vampire’s Wife

Buy it: The Wrapsody Dress | £695 from The Vampire’s Wife

Look Three

Buy it: Organic Linen Mask | £10 from Plumo

Buy it: LF Markey Felix Boilersuit | £190 from Whistles

Look Four

Buy it: DesignB London Exclusive 2 pack face covering | £14 from ASOS

Buy it: JDY culotte trousers with tie waist | £28 from ASOS

Look Five

Buy it: Pure Silk Turquoise Matching Face Mask & Camisole Set | £106 from Wolf & Badger

You can find a full list of where to buy a face mask in the UK here.