What’s so difficult about buying a mattress? If you have to ask, you haven’t shopped in a mattress store lately. In the quest for a perfect night’s sleep, shoppers schlep from one bedding store to another, confronted by row after row of mattresses and sales folks who claim, “I have such a deal for you.”
But a new breed of entrepreneurs has taken on the mattress industry with the promise of the perfect mattress at the perfect price—and no pesky salespeople. The catch? You have to order the mattress online, and it arrives on your doorstep compressed into a box the size of your coffee table. No store. No sales pitch. No kidding.
While Casper gets a lot of the credit for the concept, the mattress-in-a-box was actually invented by a machinist from Johnson City, Tenn., in 2007, seven years before Casper launched. Bill Bradley, founder and CEO of Bed in a Box, built a machine that could compress and roll foam mattresses to a size small enough to fit in a shipping box. He trademarked the name and ran with it.
Bradley’s business didn’t make that big a dent in an industry still dominated by long-established players like 1800Mattress.com and Mattress Firm. It wasn’t until Casper and early competitors like Tuft & Needle came on to the scene—sometimes backed by venture capital—that shoppers began to wonder: Should I really buy a mattress online?
“The idea of ordering a mattress online, the same way you make much smaller purchases, is now common,” says Kelly Moomey, the analyst who follows the mattress market for Consumer Reports. “The number of mattresses-in-a-box have grown significantly over the past few years, and now represents almost half the models in our ratings.”
Most mattresses-in-a-box are foam, but some manufacturers have found inventive ways to cram innerspring and adjustable air mattresses into cartons, too.
To make the process as pain-free as possible, many mattress-in-a-box firms offer free shipping, and generous trial periods—usually 100 days, sometimes longer—and return policies. (Policies may differ if the mattress is purchased from a third-party retailer, such as Amazon.) Compare that with Macy’s, where returns must be made within 60 days of purchase.
The success of major mattress-in-a-box purveyors such as Casper, Leesa, and Tuft & Needle has inspired dozens of copycats. Industry sources report that the number of online mattress retailers is now approaching 200, and many are puffing up their marketing messages in an attempt to be heard above the din. “Goldilocks found the bed that’s just right, and now you can too,” Purple says. “The internet’s most comfortable mattress,” Tuft & Needle declares. “Tirelessly engineered sleep products for your best rest,” Casper claims.
In short, they’re promising to make your sleep dreams come true. Which is why we’ve asked our members about their experiences with more than 74,000 mattresses purchased within the past decade, in conjunction with our rigorous, scientific mattress testing and ratings that will help you separate hype from reality. In our survey, we asked members to rate the comfort of their mattress, and used the data to generate ratings by brand and type of mattress. Owner satisfaction is based on a member’s overall judgment of such factors as firmness/softness, value, quality of sleep, and more.
Here’s the best way to purchase and set up a mattress-in-a-box.
A Workaround for Comparison Shopping
One of the most frustrating things about buying a mattress is how difficult manufacturers make it to comparison shop. Unlike products that have the same name or model number no matter where they’re sold (a Samsung refrigerator, for example, or a Vitamix blender), mattress makers often give the same model different names depending on where it’s sold. (They might also make slight changes in construction or materials from one retailer to another.) So don’t expect a salesperson to be able to guide you to a comparable model.
Mattress-in-a-box sellers have eliminated this problem by paring down the choices. Many of these companies sell just one mattress, betting that it will suit most sleepers. Our testing shows that in theory, at least, this approach can work.
“We’ve seen several mattresses-in-a-box come through the lab that perform consistently, at a level of good to excellent, for sleepers of every body size and sleeping style,” says Chris Regan, a test engineer who oversees CR’s mattress tests. In fact, the top-rated foam mattresses-in-a-box earn Very Good or Excellent scores in our support tests for petite, average, and large and/or tall sleepers.
Say Goodbye to ‘Try Before You Buy’
CR has long advised readers to lie on a mattress in a store for at least 10 to 15 minutes before buying. We still consider this critical. Our most recent mattress survey showed that the longer people try out a mattress before buying it, the more likely they are to be satisfied with their purchase. Ordering online prevents this opportunity.
Certain companies have worked around this limitation by teaming up with walk-in retailers. For example, you can now try a Leesa mattress at West Elm and buy it there for the same price offered at Leesa. Casper has twin-size mattresses on display at Target that you can curl up on to see how comfortable they are.
A handful of the large mattress-in-a-box companies have showrooms in large metropolitan areas, so if you’re not ready to buy a mattress sight unseen, check the company’s website to see whether it has a showroom nearby. If it doesn’t, you can refer to our mattress ratings. Find your size and favorite sleep position, and note the models that provide adequate support for you and your sleeping partner.
Unlike mattresses sold at retail, which are usually marked up significantly and offer more price flexibility, mattresses-in-a-box are generally sold at a fixed price, making it difficult to haggle.
But there are other ways to save. Check websites for special offers such as a free pillow, and go to GoodBed, which lists mattress discounts and coupons with savings of $50 and up. Many companies offer discounts around the same holidays that traditional retailers do—Presidents Day, Labor Day, and Black Friday. Use a website’s customer-service chat feature to ask about coming promotions or discounts.
Making Your Mattress Feel at Home
Mattresses usually arrive a few days to a week after an order is placed. Although the cartons are compact (the queen-size Lull, for example, comes in a 19x19x43-inch box), they can be heavy, ranging from 60 to 150 pounds, and difficult for someone to wrangle alone.
Shipping is often free, but for an additional fee almost all these companies offer white-glove delivery, similar to the services offered by a traditional retailer. Casper charges $75 to $100 to move a mattress into a bedroom and set it up, and an additional $50 to remove the old one.
A mattress-in-a-box, which is usually foam, is compressed and rolled or folded (or both) before shipping. If you’re setting it up yourself, follow the steps outlined by the manufacturer. If you bought a bed frame or platform, put that together first.
Because it can be heavy and unwieldy when fully open, the mattress should always be taken to the bedroom where it will be used while it’s still in the box. “Once you take it out of the box,” Regan says, “put it on your box spring or platform before removing the plastic.”
“Some will be wrapped in multiple layers of plastic; others have only one,” Regan adds. “You can use scissors or a knife to open them, but take care not to puncture the mattress.”
Once the wrapping is removed, the mattress regains the volume that was lost when compressed for shipment. It can take a few minutes to a few hours for it to regain its full shape.
The materials in new mattresses can give off an odor. Sometimes it’s caused by the breakdown of volatile organic compounds in the foam. More research is needed to determine whether or not there are any chronic health risks from long-term exposure to VOCs in mattresses.
The odor should dissipate in a few hours or, at most, a few days. You may want to wait until the odor goes away to sleep on your new mattress. Opening a window can help the odor dissipate more rapidly.
Best Mattresses-in-a-Box From CR's Ratings
Our top-rated mattresses-in-a-box range from $750 to $1,499. In terms of performance, Overall Scores range from 76 to 85. Here, CR members can see ratings for three key performance tests: how well the mattress supports an average-sized person who sleeps on her back or on her side, and stabilization (how much vibration is transmitted across the mattress). Click on each mattress to see full ratings and reviews.
How to Have Many Happy Returns
As the old saying goes, you can’t put the genie back in the bottle. The same is true for mattresses-in-a-box. Return policies vary, but if you decide you don’t like your mattress during the trial period, you can usually get your money back. You won’t have to put the mattress back in the box.
Some sellers provide a full refund but don’t want the mattress back. Instead, they’ll help you donate it to a charity or nonprofit in your area. Casper and Tuft & Needle say they will help you find a charity that will pick it up. If there’s no group in your area that will take it, these companies and others will arrange for the mattress to be picked up.
Many mattress-in-a-box companies observe similar trial periods of 100 days or more, but some, such as GhostBed and WinkBeds, require you to keep the mattress for at least 30 days before arranging a return.
In the end, only 7 percent of the beds-in-a-box that are purchased are returned, according to 1010data, a data analytics company. That’s more than the 2.2 percent returned at Mattress Firm but an indication that most consumers are pleased with their purchase.
In case you’re not one of them, be sure you understand the company’s return policy before you buy. And if you have the space and really want to be on the safe side, hang on to your old mattress until you’re sure that you’re going to stick with your new one.
Editor’s Note: This article also appeared in the March 2018 issue of Consumer Reports magazine.
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