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McDonald's and BTS are partnering on a new meal.
McDonald's has had massive success with celebrity collaborations, such as the Travis Scott meal.
The BTS meal will be available in 50 countries, McDonald's said.
McDonald's is partnering with the famous Korean boy band BTS on a new signature order promotion this spring.
Beginning May 26, McDonald's customers in the US can order a BTS meal: a 10-piece McNuggets, medium fries, a medium Coke, and sweet chili and Cajun sauces inspired by menu items in McDonald's South Korea.
"We're excited to bring customers even closer to their beloved band in a way only McDonald's can - through our delicious food - when we introduce the BTS signature order on our menu next month," Morgan Flatley, the chief marketing officer of McDonald's US, said in a statement.
McDonald's has partnered with celebrities on signature order campaigns before to huge success. The Travis Scott meal last fall was so popular that some locations ran out of Quarter Pounder ingredients. It was also enriching for Scott personally, as he netted at least $20 million from the deal, according to Forbes.
Collaborating with young artists and creators became huge for fast-food chains in 2020. The deals helped brands connect with Gen Z customers and often ended up on social media and as TikTok trends.
Like the two other celebrity collaborations, the BTS meal is made up of existing menu items to draw in customers (though the sauces are a new addition in the US), a move that analysts praised. With a celebrity endorsement, brands can harness the energy and excitement of a new product without actually adding menu items.
The era of fast-food and celebrity partnerships isn't likely to end anytime soon. Brands continue to look for strategies to reach younger customers, and they've found something that works.
"They look to recommendations much more than any other generation has. They're very reliant on social media. They're very reliant on their friends," Flatley told Business Insider.
The BTS meal will be the first signature order collaboration available nearly worldwide, in 50 markets on six continents, McDonald's said.
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Read the original article on Business Insider