Media Moves 2022: Hearst Hires Chief Revenue Officer

·4 min read

Sept. 22, 2022

Lisa Ryan Howard joins Hearst Magazines as executive vice president and global chief revenue officer. In the newly created position, Howard will be responsible for U.S. advertising and marketing and Hearst Global Solutions, the company’s international commercial division that creates cross-market solutions for brands. Howard comes to Hearst from The New York Times, where she was global head of advertising and marketing solutions. She also held senior roles at Billboard, Yahoo and WebMD and Condé Nast. She will report to Hearst Magazines president Debi Chirichella.

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July 14, 2022

Derek Blasberg is leaving YouTube, where he’s been head of fashion and beauty partnerships since 2018. He announced the move on Instagram and Twitter. The author, former Vanity Fair contributor, Gagosian Gallery fixture and New York bon vivant, launched YouTube’s fashion vertical, recruiting many of his famous friends to the platform including Naomi Campbell and Victoria Beckham.

“We launched YouTube.com/Fashion, the largest aggregate of style video content in the world; during the pandemic, we initiated Digital Fashion Weeks when it wasn’t safe to travel for runway shows; we launched two #beautyfest‘s; we turned digital creators into bonafide fashion stars and supermodels into talk show hosts (I still miss our nightly prep calls @naomi),” he wrote. “[W]e ushered in an entirely new era for style on YouTube!”

He did not reveal his next move.

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Apartment Therapy, the DIY destination, has promoted several internal staffers. Laura Schocker, formerly editor in chief of Apartment Therapy, becomes chief content officer overseeing all editorial content across all platforms including the websites, video and art for Apartment Therapy Media properties which includes Apartment Therapy, Kitchn and Cubby. Faith Durand, previously editor in chief of Kitchn, takes on an expanded editorial role of senior vp of content working alongside newly hired editorial operations director, Brenda Dargan-Levy. Riva Syrop, formerly chief revenue officer, has been promoted to the new position of president, reporting to founder and CEO Maxwell Ryan

July 18, 2022

Justin Moran is the new editor in chief of Paper magazine effective immediately, said Tom Florio, chief executive officer and founder of ENTech Media Group, parent of Paper.

Moran joined Paper in 2017 as digital director and has lately moved Paper from its print roots to a social media-powered community platform. The magazine ceased print operations at the outset of the pandemic in 2020, when like many legacy print publications, it laid off staff and instituted temporary pay cuts as the pandemic decimated print advertising revenue.

July 14, 2022

Nandi Howard, the erstwhile style editor of Essence, is returning to the magazine in the newly created position of content director. As the company shifts to a digital-first model, she’ll lead the magazine’s digital verticals while Corey Stokes, interim deputy editor and senior vice president creative at Essence Ventures, will continue to run the print magazine. (In 2019, Essence reduced the frequency of its print issues, but added editorial pages to those issues.) Howard, who hails from Houston, left Essence in 2019 to become editor in chief of Houstonia magazine, one of the lifestyle titles published by SagaCity Media, Inc. She starts July 18, and will work remotely from Houston, but plans to relocate to New York City later this year.

July 7, 2022

Willa Bennett has been named editor in chief of Highsnobiety, the culture and fashion media company in which German e-commerce giant Zalando recently acquired a majority stake.

Bennett, 27, comes to Highsnobiety from GQ, where she led the magazine’s social media strategy and penned culture pieces. She will oversee editorial operations from Highsnobiety’s New York City offices. She starts July 25 and reports to founder and chief executive officer David Fischer. Bennett succeeds Thom Bettridge, who left to join Montreal-based multibrand e-tailer Ssense.

June 23, 2022

Lisa Aiken will join Vogue as executive fashion director, Vogue.com, WWD has learned. Aiken will report directly to Anna Wintour, Condé Nast’s chief content officer and global editorial director of Vogue.

Aiken comes to Vogue.com after a year at Neiman Marcus, where she was fashion and lifestyle director. Neiman Marcus confirmed last week that Aiken would leave the company to pursue other opportunities. The company announced an integration of the fashion office and buying teams.

At Vogue.com, Aiken will be tasked with the commerce strategy, working closely with Mark Pilipczuk, senior vice president of consumer revenue. She will lead the commerce team and oversee editorial strategy, responsible for driving commerce revenue growth, new ventures and innovation.